Pedestrian safety is a growing public health concern with pedestrian fatalities at their highest rate in 30 years. On average, a pedestrian is killed every 84 minutes, which equates to 17 people a day. Drivers who are distracted, impaired, speeding, or don’t follow the rules of the road pose a greater risk to pedestrians, as well as pedestrians who are distracted or crossing where drivers do not anticipate them entering the road.